Principled, community minded and morally aware Matt believes that graphic design should be used with integrity as a tool to impart positive social change, influence behaviour, empower individuals and instigate dramatic and direct change in everyday life. Fuelled by a sense that visual communication carries impetus and cultural impact, these values have informed the fundamental preposition of his philosophy: to craft products, communications, behaviour, interactions and traditional design services via a creative process. This leads to the production of practical solutions with significant meaning and value to all users involved.
Savant, night owl, realist, cyclist, libertarian, culture vulture, beard enthusiast and analogue synthesiser fanatic
Design (including web, digital and print), art-working, concept generation, creative research, workshop and immersive design, copy editing and editorial, print (production, management, pre-press and finishing), web development (and social media integration), web management (updates, amendments and content management), marketing and social media, image correction and aftercare\
Matt takes a modernist, 'less is more', approach to design and visual communication, seeking to distill design interactions into their most concentrate and rational form. This he does predominantly through the applications of rationalised creativity, content curation, reasoned typographic abstraction, photography, composition and conscientious mark making. These themes, and particularly a strong implementation of typography, run in parallel to all of his creative works.
Splitting his practice into three distinct subsections (design creativity / thought / typography) Matt's work unites these disciplines to craft pleasing and meaningful interactions.
Matt's creative works are enforced by a high level of technical skill and knowledge working with the Adobe Creative Suite. This is supported by an understanding of industry standard conventions and current best practice. Immersed in contemporary creative and digital media he is versed in, but not restricted by, current trends of visual communication, design methodology and relevant industry terminology. This understanding extends to Matt's professional design practice and the process that informs his work. Motivated to continue learning Matt is driven autonomously to apply himself to new and ever more complex disciplines that better his practice.
Matt offers a small bespoke print-making, finishing and art-working service using an A2 custom hand-built silk-screen printing press and an Adana 5×3 British letterpress for the production of short and limited runs.
Proficient configuring web domains and hosting services alongside industry standard web management applications such as FTP software, Matt is able to offer a digital design, responsive web and UI for app service.
The foundations of this are supported by a sound understanding of current conventions in CSS, HTML, @font-face and basic jQuery mark-up.
Strong research, communication and literacy skills coupled with an extensive understanding of standard practice in typographic conventions allows Matt to offer an editorial service that includes; copywriting, type-setting, publication design and book-making.
This involves implementation of a print process from concept and design through to print management, pre-press and finishing (hand-binding, paper mechanics, spot finishes and inserts).
Matt is well educated in typographic history, type selection for appropriate commmunciation, type-design, conventions, the implementation of special stylings and Adobe Indesign typesetting workflow. An honorary student membership awarded to him by the International Society of Typographic Designers is testament to his skill in this field.
This enables him to offer a typsetting service for all manner of media from full length publications to digital web. Producing finished designs that are composed utilising rigour, consistency, contrast, balance and hierarchy.
This tool developed by Pablo Impallari (impallari.com) and Pablo Cosgaya (omnibus-type.com), based on Fontdrag (fontdragr.com) and Dave Crossland's FontTest, is an open source application which can now be accessed via Github.
Primarily intended for type designers and independent foundries the app is a useful resource for assessing how typefaces will behave on the web. It works simply by the user dragging and dropping the desired .ttf or .otf into the upper zone of the web page. This version of the application requires Firefox 3.6+/Chrome 13+, stores all files on 'localStorage' and has had some visual and technical adaption made to its code for use on this site.
Visit Pablo Impallari's site to learn more.LAUNCH OPENTYPE APP
Homely But Not At Home was produced as a direct response to the ISTD 2014 Student Assessment brief, titled Everything About One Thing. Assessed by a judging panel of industry leading and practising graphic designers, as well as art school educators, the project was required to demonstrate a holistic design response and expert skill meeting a number of criteria. This included; lateral and conceptual thinking, depth of research, sensitivity of typographic interpretation, rigor and detail of typesetting, considered format and presentation, hierachy of information, layout and technical skill.
The brief required the production of a designed response in either digital or print format which would collate a compendium of information about a single subject, and present it for a public audience. Detail and accuracy were necessities, however content also needed to be curated to make the document concise and interesting. The resulting outcome needed to present a logical order of information whilst developing a visual strategy or language for the treatment of material. Such a language was required to be bound by rationality, forming considered relationships between, editorial, application, production and design.
Words and language were the collateral of this project and it was essential that the submission be essentially typographic.
View the digital publication Homely But Not At Home to learn more about this project and the subject matter
When an earthquake measuring 7.7 on the Moment Magnitude Scale struck remote Southwestern Pakistan a surprising and rare geological occurence took place. An island, dubbed 'Zalzala Jazeera' (Quake Island) rose out of the Arabian Sea several hundred meters from the coastline. Eclipsing the tragedy caused by the initial quake the island soon became a global phenomenon. Despite this it has been predicted that in less than 12 months the isle will succumb to weathering and erode back into the depths of the ocean.
The Temporal Isle seeks to document and play upon the notion of temporality, using a sequential narrative of colour and information hierarchy to represent the isle's short but thought provoking existence.
This two colour silk-screen printed poster was designed to coincide with Poster Art 150: London Underground's Greatest Designs, Transport for London's commemorative exhibition celebrating the 150th anniversary of the London Underground System, held at the London Transport Museum.
With a plethora of visual interpretations realised over the 150 years since the underground was founded the challenge of this project was to produce something original that captured the essence of the underground experience without becoming contrived or cliché.
Taking care to incorporate subtle references to TFL's established visual identity (colour, typographic detail and the roundel motif) whilst still keeping the design fresh and individual was an integral aspect of the design process.
The goal of this project was to use intensive analysis and depth of research skills to visualise the personality of an individual in the design of a monogram.
Gender, era of life, place of birth, nationality, profession, hobbies, achievements, schooling and personality traits were all definitive factors taken into account when producing a design which would portray the individual character of the subject.
The design process was one of personal discovery, reliving the heritage and experiences of closely related family members. Constructing illustrative letterforms through mark-making, using narrative and visual language to convey history, legacy, identity and personality in the form of bespoke logotypes.
For; contract employment, short-term studio freelancing, internships and work experience please make contact using the supplied mailing form and find downloadable content below (including a CV and sample PDF portfolio).
For; quotation and consultation on any services, freelance commission and multi-disciplinary creative collaborations please make direct contact using either the subscription mailing form or email address provided.
Additional enquiries regarding commission on silk-screen and letterpress print-making services are also welcomed via these channels.
All other enquiries or for friendly advice and more information please do not hesitate to make contact using the contact details provided on this site.
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The Creative Journal is a printed publication acting as documentation of all visual experimentation, process, rationale, methodology, observations, techniques and design research related to current personal projects in a specific time period.
It is archived as an educational resource for learning and progression as well as reflection on the development of design practice. This attached version is of low resolution for ease of access and quick download.
The attached download contains two versions of an up-dated Cirriculum Vitae, for opposing media platforms. One is optimised for colour printing whilst the other is prepared to be viewed specifically on digital screens. Please use each of the correct versions for their intended mediums.
Attached is a low resolution promotional portfolio, featuring a small selection of case studies of the most popular, accalimed and critically receieved projects in this portfolio. Some other promotional materials may be added to this over time.
This resource is intended as an accessible reference point, provided specifically for the use of potential clients or employers.